Blog
Mostly about internal linking, because it is the part of SEO that is entirely within your control and almost nobody does properly.
23 Aug 2026 · 6 min read
Backlinks are expensive and slow. Internal links are free, instant, and entirely under your control — and most sites do them badly.
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18 Aug 2026 · 5 min read
The honest answer is a range, not a number — and the range depends on word count, not on what looks tidy.
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11 Aug 2026 · 7 min read
If your anchor text is a URL slug, you have not added a link. You have added a scar.
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